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Alex the Lion (born as Alakay and simply known as Alex) is the protagonist of the Madagascar franchise, serving as the protagonist in Madagascar, Madagascar: Escape 2 Africa, Madagascar 3: Europe's Most Wanted and the first film's online prequel series Madagascar: A Little Wild. He also serves as a major character of the specials and a minor character of the short films and the Penguins of Madagascarmovie.

He's a lion and "The King of New York." He was born in Africa. His father, Zuba, the alpha lion of his herd, tried to educate him to hunt, though Alex wanted to dance. When Makunga, Zuba's rival, tried to take his place as alpha lion, a group of human hunters trapped Alex and tamed him. Zuba couldn't rescue him. Ever since, he has lived in the Central Park Zoo, though he, and his three friends, Marty, Melman, and Gloria, have been shipped to the titular location, Madagascar.

He was voiced by Quinn Dempsey Stiller (in Madagascar: Escape 2 Africa) and Tucker Chandler (in Madagascar: A Little Wild) as a child and Ben Stiller as an adult lion.

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